• +36%

  ROAS vs. standard Catalog Ads campaign

• -53%

  Cost per purchase (CPA)

• 2.8x

  More purchases (+176%)

Boosting Catalog Ads performance and driving a 36% ROAS increase through GA4 data optimization

• +632%

  total lead volume

• +590

  signed contracts

• -64.5%

  cost per lead

Leveraging TikTok One to generate high quality leads through authentic creator content

• 19.89%

  6-second video views

• 2.31%

  clickthrough rate

• 22

  conversions

Help Flash X Tidart, part of Havas Market

• 9.7K

  Videos using brand filter

• 82M

  Views on Hashtag & Media Pages

• 72%

  Views came from UGC

Bringing Lancôme out of the phone and into culture with a Branded Mission that turned UGC into real-world impact

• +25%

  ROAS

• -8%

  CPM

• +56%

  CVR

Driving Scalable Performance with Smart+ and TikTok Creator Challenge

• +61M

  Video Views

• 4.7%

  Engagement Rate

• 543

  Videos Created UGC

Sparking Connection Across Generations with Liverpool and TikTok’s Branded Mission

• 16.2%

  CTR for Traffic Campaigns

• .48%

  CVR for Conversion Campaigns

• .24%

  CVR for Product Sales Campaigns

Leveraging Hot Sale to Connect with Consumers through a Full-Funnel Strategy on TikTok

• 230%

  Increase in Overall Quantity of Conversions

• 17%

  Decrease in Average CPA

• 10%

  Increase in Click Through Rate

QNB Türkiye achieved its Android performance goals on TikTok by using Smart Performance Campaign (SPC) with Cost Cap bidding.

• 1290%

  Increase in ROAS

• $4.28

  CPA

• 3x

  Increase in sales over holiday weekend

Boosting Website Conversions for Fitness & Lifestyle Apparel

• 28%

  Day 0 ROAS

• 44%

  Day 7 ROAS

• -47%

  iOS CPP within the first two weeks of launch

Driving engagement and revenue in a rewarded gaming environment by leveraging TTCC and optimizing for mid-funnel events

• >66K

  Impressions

• >19.7%

  CTR

• +47%

  Average incremental traffic with TTCC videos

Korean beauty brand charts new American sales record and ranked #1 keyword on Amazon with TikTok Creative Challenge and TikTok Ads

• 28

  Videos generated in 4 weeks

• -48%

  Reduced CPI

• +148%

  Uplift in CTR

Japanese photo app launches TikTok Creative Challenge to acquire new users in U.S. with creator-generated videos, reducing CPI by 48%